Catalogue of Real-World Business Model Insights for Soil LLs and LHs

Practical Guidance for Sustainable Strategies

The PREPSOIL Business Model Canvas (BMC) for Soil Living Labs (LLs) and Lighthouses (LHs) is a tailor-made tool created to support these initiatives in designing strategies for long-term stability. Built with the specific needs of Soil LLs and LHs in mind, the canvas offers a structured yet flexible framework to guide decision-making and communicate value to stakeholders.   []

Real-World Insights, Rooted in Practice

As part of the PREPSOIL process, practical insights were gathered across a range of activities supporting LL and LH business model development. These examples reflect the lived experience of LLs and have been mapped to the various elements of the BMC.

To help users navigate this knowledge, the insights have been classified based on their relevance:

  • Common to all LLs – insights that apply regardless of the LL’s theme or land use context
  • Common to Soil LLs – applicable to any LL focused on soil-related challenges
  • Land use-specific – tailored for LLs working in agriculture, forestry, (post-)industrial, or (peri-)urban settings

Explore the Filterable Catalogue

In this page, you'll find a filterable catalogue of insights linked to specific BMC elements and spheres of intervention. You can browse by:

  • Land Use Focus – agriculture, forestry, (post-)industrial, or (peri-)urban
  • Element – e.g., Key Stakeholders, Value Proposition, Revenue Streams
  • Sphere of Intervention – thematic focus within each element

For example, an agricultural LL looking for real-world insights of private sector engagement can select “Agriculture” under the Focus filter, and “Private Sector” under the 4. Key Stakeholders element.

These insights are intended to guide and inspire LLs and LHs as they build their own business models—recognizing that each lab’s ambition, capacity, and local context is unique.

Projects funded under the EU Mission Soil initiative should also ensure that their business models reflect the objectives outlined in the Mission Soil Implementation Plan, as well as the land use type they aim to address. This focus is essential for shaping effective and sustainable strategies.

Additional Resources

PREPSOIL Report on LL/LH Business Model Plans (D4.2)

A deeper dive into the methodology and development process behind the BMC.

Business Model Canvas for Soil Living Labs and Lighthouses: A Guide for Users

Detailed instructions and guiding questions for completing each section of the canvas.

 

Pilot education projects to reconnect farmers and citizens or to educate independent / critical farmers

Education & Training
Agricultural land use type

Establish demo farms with organic / regenerative agriculture to the spread use of techniques across farmer community and raise citizens awareness of sustainable production issues by allowing them to visit demo farms

Education & Training
Agricultural land use type

Share new insights about soil mechanisms in favour of agroecology to conservative researchers and policy-makers

Comms & Dissemination
Agricultural land use type

Share knowledge about resilience when talking about agroecology to all sectors

Comms & Dissemination
Agricultural land use type

Integrate governmental regulators in the co-design process to design more socio-economically sustainable solutions and overcome regulatory barriers

Collaborations & Partnerships
Agricultural land use type

Pilot menu with local restaurants and canteens

Collaborations & Partnerships
Agricultural land use type

Identify farmers who are experienced in soil health practices and try to introduce them to PA tools

Collaborations & Partnerships
Agricultural land use type

Help farmers to make their farms more profitable keeping natural essence

Collaborations & Partnerships
Agricultural land use type

Food-tasting trucks to promote consumption of local and sustainable food

Collaborations & Partnerships
Agricultural land use type

Foster collaboration between private partners (farmers, industry, etc) and investors

Collaborations & Partnerships
Agricultural land use type

Encouraging young people to continue working on extensive livestock husbandry

Collaborations & Partnerships
Agricultural land use type

Agricultural LLs accelerate the development of new solutions to tackle soil health problems by bringing together innovative farmers and citizens, researchers and companies. Solutions can for instance be new climate smart sustainable soil management practices to mitigate and/or adapt to climate change, or adaptations of existing practices needed to deal with local constraints. Further, a structured collaboration with potential investors as well as regulators and authorities fosters a faster development and upscaling of solutions and removal of barriers of their implementation

Agricultural land use type
Public Value