Catalogue of Real-World Business Model Insights for Soil LLs and LHs

Practical Guidance for Sustainable Strategies

The PREPSOIL Business Model Canvas (BMC) for Soil Living Labs (LLs) and Lighthouses (LHs) is a tailor-made tool created to support these initiatives in designing strategies for long-term stability. Built with the specific needs of Soil LLs and LHs in mind, the canvas offers a structured yet flexible framework to guide decision-making and communicate value to stakeholders.   []

Real-World Insights, Rooted in Practice

As part of the PREPSOIL process, practical insights were gathered across a range of activities supporting LL and LH business model development. These examples reflect the lived experience of LLs and have been mapped to the various elements of the BMC.

To help users navigate this knowledge, the insights have been classified based on their relevance:

  • Common to all LLs – insights that apply regardless of the LL’s theme or land use context
  • Common to Soil LLs – applicable to any LL focused on soil-related challenges
  • Land use-specific – tailored for LLs working in agriculture, forestry, (post-)industrial, or (peri-)urban settings

Explore the Filterable Catalogue

In this page, you'll find a filterable catalogue of insights linked to specific BMC elements and spheres of intervention. You can browse by:

  • Land Use Focus – agriculture, forestry, (post-)industrial, or (peri-)urban
  • Element – e.g., Key Stakeholders, Value Proposition, Revenue Streams
  • Sphere of Intervention – thematic focus within each element

For example, an agricultural LL looking for real-world insights of private sector engagement can select “Agriculture” under the Focus filter, and “Private Sector” under the 4. Key Stakeholders element.

These insights are intended to guide and inspire LLs and LHs as they build their own business models—recognizing that each lab’s ambition, capacity, and local context is unique.

Projects funded under the EU Mission Soil initiative should also ensure that their business models reflect the objectives outlined in the Mission Soil Implementation Plan, as well as the land use type they aim to address. This focus is essential for shaping effective and sustainable strategies.

Additional Resources

PREPSOIL Report on LL/LH Business Model Plans (D4.2)

A deeper dive into the methodology and development process behind the BMC.

Business Model Canvas for Soil Living Labs and Lighthouses: A Guide for Users

Detailed instructions and guiding questions for completing each section of the canvas.

 

Additional tools for on farm demo activities and events

Variable Costs
Forestry land use type

Conduct experiments and research on new methods and technologies for improving soil health in forestry settings

Research & Development
Forestry land use type

Provide workshops and training sessions for local communities and stakeholders on sustainable soil management practices

Education & Training
Forestry land use type

Work with policy-makers to develop and promote regulations and incentives that support soil health in forestry

Collaborations & Partnerships
Forestry land use type

Partner with academic institutions, government agencies, and NGOs to implement and scale effective soil health practices

Collaborations & Partnerships
Forestry land use type

Target young people with the goal to continue engaging on extensive livestock husbandry

Collaborations & Partnerships
Forestry land use type

Forestry LLs have the potential to accelerate the development towards sustainable forest soil management by finding and developing solutions to tackle soil health issues. LLs do this by bringing together innovative forest owners, researchers, companies and citizens. LLs will provide a platform for all levels of stakeholders to contribute with knowledge, experience and solutions. Solutions can for instance be new climate smart sustainable soil management practices to mitigate and/or adapt to climate change or to conserve soil biodiversity. Adaptation of existing practices needed to deal with local contraints

Forestry land use type
Public Value

LLs accelerate the development of innovative solutions to soil health challenges by uniting farmers, citizens, researchers, and companies. This collaboration fosters fair and sustainable, regionally-produced food, while enhancing soil health and crucial ecosystem services such as climate change mitigation, flood prevention, and erosion control. By promoting agroecology and beneficial soil health practices, Living Labs boost soil biodiversity and fertility, reducing soil degradation in arable lands, grasslands, and forests. This approach not only creates sustainable livelihoods for farmers, especially younger generations, but also drives sustainable forest soil management, ensuring a resilient and healthy ecosystem for future generations

Forestry land use type
Public Value

Forestry experts

Forestry land use type
HHRR & Expertise

In case the LL counts on value chain analyses as part of the performance, number of restaurants, food shops and canteens involved, as well as number of products labelled to reward fair practices

Forestry land use type
Economic

Average increase in quality products and farm profitability

Forestry land use type
Economic

Number of farmers using the LL

Forestry land use type
Social