Business Model Canvas for Living Labs & Lighthouses in the Mission Soil

Farmers and landowners

Supermarkets

Researchers (e.g. from private foundations, companies, innovative labs)

Investors

NGOs (nature conservation and water protection organizations)

Citizen groups, and movements (local, regional, and national)

Consumers

Landowners and forest managers, forest companies, forest owner associations, industries

Researchers in forest and soil sciences, social science researchers

NGOs (nature conservation and water protection organizations)

Community and citizens representatives

Spatial planners