Business Model Canvas for Living Labs & Lighthouses in the Mission Soil

Politicians in on-site visits

Raising awareness on how soil health could benefit land owners / managers

Economic incentives for land owners

Activities at canteens and restaurants (e.g. menu with farmers)

Food Tasting

Involve advisors in education courses (e.g.in farm experimentations)

Demo farm visits

Put farmers in the center of the Living Lab

Research program connected to on-farm experiments

Activities at canteens and restaurants (e.g. menu with farmers)

Food Tasting

Involve advisors in education courses (e.g.in farm experimentations)