Marketing and (internal and external) communication expenses
The PREPSOIL Business Model Canvas (BMC) for Living Labs (LLs) & Lighthouses (LHs) in the Mission Soil is a tailor-made tool that considers the specificities of Soil LLs and LHs to support and inspire these initiatives to find a strategy for their long-term sustainability. [read more]
To achieve this, the PREPSOIL BMC offers practical examples based on different exercises conducted in the PREPSOIL project. These examples can be found below and can be filtered according to different soil uses (agriculture, forestry, (post-)industrial, and (peri-)urban), as well as different elements, and spheres of intervention within each of the elements.
These examples are to serve as guidance and inspiration for the design of Business Models for Soil LLs, acknowledging the uniqueness of each of them in terms of the ambition, capacities, and context in which the LL operates.
For more information on the BMC methodology please see PREPSOIL Report on LL/LH business model plans (D4.2)
For a step-by-step guide on how to use the BMC see Business Model Canvas for Soil Living Labs and Lighthouses: A guide for users
Travel costs
Experiments
Stipends and prizes
Incentives for stakeholders to participate
Workshops/meetings/conferences/courses
External moderators/facilitators
Innovation costs (the investments and risks on the side of the companies)
Soil assessments
Dissemination actions on soil health with (portable) showrooms
Payment of incentives for involving farmers in activities and projects of the LL
Additional tools for on farm demo activities and events